Legibility
- Legibility
- Visual Hierarchy
There are actually two types of type.
Text Type is designed to be legible and readable across a variety of sizes.
Display Type is designed to attract attention and pull the reader into the text. It can be more elaborate, imaginative, and have a stylish look.
Is the type on you have chosen legible?
Is it readable?
Do people have difficulty understanding your type?
I have inserted the image above as an example of illegible text; I found these newspaper articles by using the google search engine. I think that the text is illegible because the type face is an inappropriate size which makes is quite difficult to decipher and understand. The layout has been created to look very compact which could make the reader quite frustrated.
Most newspaper articles choose to stick to black and white colour because it is the most common and a well known combination. However, in this case, the black and white colour only adds to the reader's confusion, the letters look very jumbled together.
The above image shows an article that I consider to be legible because it is clear and easy to read. The article has been put together with the reader in mind, it even includes an image that provides visual stimulation that would encourage the viewer to read on. The bold type face immediately draws the reader into the article; as does the image used. I believe that all of the aspects of this article is indeed appropriate for the intended purpose.
Visual Hierarchy
The examples used above lead me to my second key point in this blog; Visual Hierarchy simply means what we do and see first. Visual Hierarchy, what is in the background of the piece and the foreground as well as focusing on the main subject of the piece.
Below I have inserted an example of Visual Hierarchy.
Vogue magazine covers are an excellent example of Visual Hierarchy because the readers attention is drawn; first and foremost to the image of Penelope Cruz, against the white background she almost jumps off the page to catch the viewers attention. The type face on this cover is very bold and eventually captures the readers attention, the cover looks very lively and I believe that it aims to target a young audience of mainly woman and teenagers and fashion figures.
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