• Research: Through the ‘visual practice’ of observation, collecting, studying and exploring, illustration can contribute to a deeper understanding of the subject.
• Practise: By understanding the various ‘practices of illustration’ one is able to progress and advance one’s own practice.
• Inspiration: The notion of ‘inspiration’ derives from constant inquiry, based on research, observation, recording and experimentation.
• Visual Vocabulary: The application and evaluation of drawing and media experimentation is key to the development of a ‘personal’ Visual Vocabulary.
• Audience: An understanding and knowledge of ‘an audience’ can enhance and focus the communication.
The two key points I have decided to develop further are audience and research.
Research:
The two types of research are primary and secondary research.
Primary research (also called field research) involves the collection of data that does not already exist, which is research to collect original data. Primary Research is often undertaken after the researcher has gained some insight into the issue by collecting secondary data.
Secondary research (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments
The main thing I learnt in this lecture is that research is continuous, it never stops. In order to further develop your personal style you must always observe what other artists and designers are creating, and you must also always remember to research what has already been done.
One of the main things to gain from collecting research is inspiration in others works, as well as ideas that help you develop your own imagination and a knowledge of past artists and your peers/ role models.
Everyone who pursues a career in art understands that most jobs target a specific audience and it is always important to create the right style of advert that relates to your audience.
Audience:
An excellent example of this sort of advertising is the different types of campaigns to stop smoking. These advertisements are usually very graphic; designed to grab the viewers attention immediately.
Mothers to be and mothers with young children:
For example, the NHS has created several advertisements to encourage people to stop smoking. Above I have inserted two advertisements designed to stop mothers smoking while pregnant and around their children. As you can see these advertisements are enough to shock anyone into quitting smoking. Most women who smoke while their pregnant do not believe that they are damaging their unborn child, the aim of this advert was to inform pregnant woman of the harm they are causing. The advertisement of the upset child breathing out smoke is especially disturbing, The fact that the child clearly looks distressed is quite unnerving, I believe that enough though these advertisements are upsetting; they are certainly very effective.
I decided to research more NHS smoking advertisements because I believe that they are the best example of working towards a specific target audience.
Men:
I believe that the NHS understand how to create advertisements that would shock the viewer into making a change to better their selves. I also believe that our technology will continue to advance and develop and allow us to create new methods and ways to target specific audiences in different and interesting way of advertising using different mediums.
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