PART 1 - CONNECTIVITY

Notions of originality

Where do we draw the line when stealing someone's ideas?

Key Principles
• Notions of Originality
• Can recontextualised ideas be contemporary.


From a very young age we are taught how to observe and imitate artists throughout history, especially during our school education. We learn t do this by recreating the works and practises of artists who inspire and us and enable us to develop a personal style of our own.

In order to find any piece of historic art work that we could truly call original we would have to research back centuries; back to the time when the idea was fresh and new.



Lucas Cranach - Adam and Eve – c.1520’s

I have decided to use this image as an example of the notions of originality. The piece consists of Adam, Eve in the garden of Eden; the atmosphere of this piece is extremely calm and peaceful and I believe that this piece could be used to tell a story. This image has been recreated and modernized throughout the years but I believe that this may actually be the original. The calm atmosphere of this piece is quite inviting and encourages you to relax.





This is a image of the front cover of a magazine with a re-contextualised version of the above image. The colours are a lot more vibrant and eye catching to draw the viewer into the image and invite them to read the rest of the magazine. Even though the original image features animals around the figures of Adam and Eve, the magazine cover looks a lot more crowded. There is definitely a lot going on in this piece, I think that the atmosphere of this image is quite lively; even though the pose used is similar to the original image; there is a sense of movement or activity behind the camera.






Can Re-Contextualised Ideas be Contemporary?

I believe that re contextualised ideas can indeed be contemporary; depending on which medium is used so that connects it to today's society and culture.
Over the years, our technology has developed dramatically into a extremely powerful force. Technology is the new tool which allows us to push the boundaries of re-contextualised ideas.



Fashion is a form of art, trends go in and out of fashion, and most of the time they are re-visited throughout different generations and times, For example, Pop art, inspired by Andy Warhol is used again and again in many advertisements and works of art. Most modern designers re-vamp these sort of styles and use the inspiration to create their own personal style that they use to create a name for themselves in the advertising industry.